BASKIN-Robbins is making us yearn for warmer weather thanks to a change to its menu - and a super savings offer.
The chain is adding a new flavor to its offerings that include one fruity and exotic item.
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NEW FLAVOR OF THE MONTH
Strawberry Dragonfruit is being added as its ice cream Flavor of the Month starting May 1.
In a press release, the brand promises "just one scoop of this juicy strawberry dragonfruit ice cream with strawberry dragonfruit swirls, and your taste buds will be instantly transported to paradise."
Who needs a vacation with an offer like that? The team at Baskin-Robbins says it put a lot of thought into releasing the new flavor.
It reveals, their experts saw a rising trend in the use of strawberry and dragonfruit flavors. They say while the berry provides a familiar flavor, the dragonfruit lends a "unique flair" to the tropical treat.
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It also says the vibrant hue is a color that perfectly captures "paradise."
For an even more exotic escape, the brand suggests pairing the new flavor with other flavors already on the menu like Very Berry Strawberry, Lemon Sorbet, or Rainbow Sherbet.
And if one scoop is just not enough the new flavor is available in flash packs to enjoy in the comfort of your own home.
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CELEBRATE '31' SAVINGS
To make the treat even sweeter, customers can get the flavor of the month, or any of the other scoops available on its menu for 31 percent off on May 31.
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The discount coincides with its Celebrate 31 campaign. The 31 ties back to the brand's founders.
They launched 31 original flavors when they started their business nearly 80 years ago - one to enjoy every day of the month.
Here's how the promotion works. On the 31st of every month that has those many days - January, March, May, July, August, October, and December it offers a 31 percent discount on a scoop of your choice.
MOTHER'S DAY TREAT
Baskin-Robbins is also offering the strawberry dragonfruit flavor as a layer in another limited-time offer for Mother's Day.
It's created a Perfect Peony Cake in honor of moms everywhere.
The brand says it chose the concept because "just as a peony flower symbolizes the love, honor, and beauty of a mother, this cake is crafted with vibrant floral designs made of icing."
The design includes a blooming peony and frosted border and can be customized with mom's favorite ice cream cake flavors. You can also add a special Mother’s Day message when you pre-order online.
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