BEN & Jerry’s fanatics haven’t been the same since one iconic flavor hit the ice cream giant’s ‘graveyard’ of discontinued flavors.
Ben & Jerry’s had humble beginnings as a lone ice cream shop in Burlington, Vermont back in 1978.
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However, over the years, the ice cream store grew to open several hundred stores across the United States.
Shoppers largely know the brand for its unique and unorthodox flavors, with Chunky Monkey, Half Baked and Cherry Garcia being just some of the most iconic options to come out of the ice cream store.
The company now even offers its flavors in pint sizes at grocery stores nationwide.
Despite the widespread critical acclaim, some Ben & Jerry’s fans are still mourning the loss of a popular flavor years after its discontinuation.
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The ice cream in question was called Urban Jumble.
The flavor made its debut in 2000, and its mix of chocolate and coconut ice cream was hotly anticipated by ice cream fans everywhere.
In each serving, customers got a taste of the chocolate and coconut flavors plus a delicious jumble of white and dark fudge, pecans and roasted almonds.
The flavor initially aimed to be a mix of Ben & Jerry’s popular flavors, New York Super Fudge Chunk and Coconut Almond Fudge Chip, but some shoppers found the mix up to be too overwhelming.
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Due to this, the ice cream flavor was gone by 2001.
Fans who have remained loyal to Ben & Jerry’s throughout the decades still remember the treat fondly, however.
“RIP Urban Jumble, you were the most delicious,” one Reddit shopper wrote.
However, those that are truly desperate for the flavor to come back can try to create their own version.
All you need to do is mix the New York Super Fudge Chunk and Coconut Almond Fudge Chip flavors, which remain in stores.
MORE GRAVEYARD FLAVORS
The Urban Jumble is just one of many flavors Ben & Jerry’s retired into its “Flavor Graveyard” over the years.
Customers have also been pushing for the beloved Banana Split flavor to make a comeback.
The treat was a delicious banana and strawberry combo ice crean filled with walnuts, fudge chunks and a fudge swirl.
Despite its mass appeal, the item was discontinued and quietly disappeared from stores.
To this day, Ben & Jerry’s fans have been angry they can no longer get a taste of the strawberry banana goodness.
“I was so mad when Ben & Jerry’s discontinued the Banana Split flavor,” said one Twitter user. “I’ve craved it since then.”
Luckily, there’s an alternative available, and it’s located in most grocery stores.
The Oatly Banana Split ice cream offers a similar taste without any of the dairy.
One Twitter user who initially complained about the loss of the Banana Split flavor from Ben & Jerry’s lineup wrote:
“Saw Oatly had a Banana Split flavor and was like omg! It’s actually aight enough to satisfy that craving.”
Another flavor missing in action from Ben & Jerry’s stores is Fossil Fuel.
The creative flavor was perfect for those with a sweet tooth, featuring chocolate cookie pieces, fudge dinosaurs and a decadent fudge swirl.
However, the item saw its demise in 2010, and many fans still haven’t been the same since.
"We made the decision to lay it to rest in the Flavor Graveyard, because we believe that fossil fuels, whether ice cream or the real thing, belong in the ground!" Ben & Jerry’s said as its explanation for the axed ice cream.
Customers were not satisfied with the reasoning, however, saying the flavor was too good to lay waste in Ben & Jerry’s flavor graveyard.
One customer wrote, "Okay, fossil fuels are bad, but fossil fuel ice cream was great and delicious.”
"Very disappointing you retired it for no real reason except to make a statement, one that could have been done without depriving us of ice cream,” another said.
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In other discontinued product news, Aldi shoppers are begging the discount retailer to bring back four discontinued summer items.
Meanwhile, Wegman’s has confirmed it discontinued another popular summer item.
