CEREAL fans are begging for the return of an old favorite despite its unusual and secretive name.
Kellogg's lovers have been divided since breakfast cereal Product 19, which was launched in 1967, disappeared off shelves in 2016.
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The slightly sweetened cereal was made up of corn, wheat, oat, and rice flakes which promised to give consumers a highly nutritious start to the day.
Product 19 was launched as the cereal brand's response to General Mills' Total.
However, despite almost 50 years of success, sales began to fall in the 2000s and by 2016, the company confirmed it was being discontinued.
The statement read: “We are sorry to announce that Kellogg’s Product 19 cereal has been discontinued.
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"Unfortunately, sales of this cereal were not strong enough to support continued production, so we had to make the difficult decision to discontinue it.”
Now, seven years on, fans are still mourning its loss and demanding to see it back on shelves.
On Twitter, one fan said: "One of those days when I wish @KelloggsUS would bring back #Product19"
Another added: "Product 19. Sad to say, it's not made anymore, but that was the most amazing cereal.
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"Stayed crunchy in the milk, good texture, and great flavor. Man, I miss Product 19!"
Meanwhile, a third replied to a tweet that read: "Discontinued cereal is a pain like no other" and said: "*sobs over the grave of Product 19*"
In response to a picture of the old Kellogg's variety pack, one Twitter user said: "Product 19 is the MVP of the pack. Someone had to say it. Bring it, haters."
It's fair to say the "haters" did not miss the vitamin cereal in the same way - even calling the strange name a "CIA codeword".
One Twitter user asked: "What kind of name is Product 19?"
"One story is that it was the 19th version of that formula/recipe, the other is that it was the 19th product in development that year, so they just kept that as the name," an informed Twitter user said.
The person who asked the question replied: "It sounds like a CIA codeword."
Another added: "Surprisingly long run for a breakfast cereal named as if it was some sort of nutrient paste created by a totalitarian megacorp/shadow government."
"If they hadn't named it after something that sounded like industrial waste, they might still be making it," said another.
Despite the split in the market, there is even a Change.org petition directed at Kellogg's to bring Product 19 back.
Set up by Rowan Dell-deRonde, the petition currently has over 3,000 signatures with a new goal of 5,000.
Dell-deRonde said: "This was a delicious, healthy alternative to sugar-laden breakfast cereal.
"I myself have a huge sweet tooth, and this is one of the few healthy foods I absolutely adore.
"Growing up my dad and I would eat this cereal in the mornings, and before I knew what it was named, I called it 'Daddy's Cereal'.
"This cereal is delicious, healthy, and holds many memories for me. Please, Kellogg, bring back Product 19."
A number of people who signed the petition expressed their "devastation" at the loss and shared their childhood memories of the cereal.
