THE Golden State Warriors are sporting a new t-shirt: Gold-Blooded.
Let's unravel the meaning behind the team's slogan as they make their way through the NBA playoffs.
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What do the Warriors' Gold-Blooded shirts mean?
In April 2022, the NBA team the Golden State Warriors announced their campaign for this year's playoffs.
The slogan - 'Gold Blooded' - was created in partnership with Bay Area streetwear brand, Adapt, founded by Evan Lessler in 2003.
Warriors chief marketing officer, Jen Mille, said in a team press release that the slogan "captures the love and passion Dub Nation has for this team."
"There is an incredibly strong bond between the global fan base and the players on our roster. Throughout the 2022 Playoffs, 'Gold Blooded' will celebrate that bond through activations, merchandise, giveaways and more."
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Adapt trademarked the slogan back in 2012 and amidst the partnership, Lessler talked about customer excitement behind the collaboration:
"We've got lots of Warriors fans, Bay Area sports fans that are customers. There's a lot of excitement and a feeling that, 'Oh, 'Gold Blooded' is being represented in such a great way.'"
Which teams are remaining in the 2022 NBA playoffs?
As of May 7, 2022, the following teams are still in the running:
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The Warriors, however, are not the only team with a slogan.
The Phoenix Suns use 'Rally the Valley' and the Milwaukee Bucks have been using 'Fear the Deer' since 2010.
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When are the 2022 NBA finals?
The NBA finals will start on June 2, 2022.
The first team to win a total of four games will be crowned champions.
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It may take up to seven games to determine a winner.
The 2022 finals schedule goes as follows:
- June 2: NBA Finals 2022 Game 1
- June 5: NBA Finals 2022 Game 2
- June 8: NBA Finals 2022 Game 3
- June 10: NBA Finals 2022 Game 4
- June 13: NBA Finals 2022 Game 5 (If necessary)
- June 16: NBA Finals 2022 Game 6 (If necessary)
- June 19: NBA Finals 2022 Game 7 (If necessary)
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