PANERA has launched a new breakfast option mixing a classic savory morning option with a sweet twist - but not every Panera customer can get their hands on the early riser meal.
The fast-casual chain's unique twist has garnered mixed reactions on X (formerly known as Twitter).
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"This week: new Ham, Egg & Cheese on a Cinnamon Crunch Bagel for MyPanera members only," the company posted on X.
"Try it on the app."
The Cinnamon Crunch Bagel has been a go-to sweet for Panera bakery customers for years.
The brand also launched a coffee pairing with the latest breakfast item.
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Panera also debuted the Cinnamon Crunch Latte.
According to the website, the latte is made with "freshly brewed espresso, foamed milk, and cinnamon syrup topped with whipped cream and cinnamon sugar."
Both items launched on August 21.
This is the first time the bread has been implemented into Panera's app-based menu.
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This is Panera's only breakfast sandwich that includes ham as a protein.
All of the other sandwiches use chicken, bacon, egg, or sausage as the main protein source.
The Ham, Egg, and Cheese sandwich is $6.99.
A regular-sized Cinnamon Crunch Latte is $5.19 - the large is $5.79.
SOCIAL MEDIA REACTION
Panera fans had a mixed reaction to the product announcement on X.
"This would be better on an Asiago cheese bagel," one customer claimed.
Another said: "WHAT????? this combo seems so odd, but i must try."
They continued: "Damn, y’all got me."
PANERA WANTS TO DO A DUET
Panera launched a new $6.99 to $8.99 lunch offering to bakery lovers who want to pinch some pennies.
The duets resemble Panera's You Pick 2 menu, where customers select a half-portion of two entrees.
The duets come in a smaller size.
"At Panera, we strive to serve delicious, high-quality food with an emphasis on value for our guests, and the new Value Duets allow us to further deliver on that goal," said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread in a statement.
"Besides delivering great value for money, Panera's Value Duets also enable guests to explore our menu by choosing different pairings - therefore the name 'Duets' - each time they visit our bakery-cafes."
The U.S. Sun reports on other Panera launches - here is their new baguette-based sandwich.
Also, Truly has a brand new summer flavor for orange lovers.
