TAYLOR SWIFT's The Eras World Tour has inspired a bracelet exchange trend among her fans.
Swifties across the country are making handmade friendship bracelets and trading them with fellow fans at shows, and here's why.
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What is the Taylor Swift bracelet trend?
The Taylor Swift bracelet trend is a fan-initiated trend where Swifties exchange handmade (and sometimes purchased) friendship bracelets to fellow Swifties on each stop of The Eras World Tour.
Many of these bracelets are inspired by Taylor Swift's songs, album eras, music videos, and the singer's lucky number 13.
Apart from trading amongst each other, Swifties would also give bracelets to celebrity attendees of the tour, including Jennifer Lawrence, Nicole Kidman, Gigi Hadid, Emma Stone, Channing Tatum, and Jennifer Garner.
Even Taylor herself has accepted bracelets from the crowd.
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Swifties have also made it a habit to include venue staff, security guards, bartenders, and more in the bracelet exchange trend.
“It’s a nice way for us all to be connected,” an Eras Tour attendee told The Hollywood Reporter.
“It’s great to see the staff get into it and for everyone to have a good time bonding over their love for Taylor Swift.”
Where did the trend originate?
The Taylor Swift bracelet trend originated from a lyric from one of the tracks in Swift's Midnights album titled, You're On Your Own Kid.
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"So, make the friendship bracelets, take the moment and taste it /
You’ve got no reason to be afraid," the line read.
Swift has also hinted that she had a penchant for friendship bracelets in a 2019 Instagram post, in which she shared a photo of her wrist stacked with beaded bracelets.
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Why are people wearing the bracelets to the Women's World Cup?
The bracelet trend has become so popular that even football fans have embraced it.
Women's World Cup attendees have also started to exchange bracelets among themselves as a way of sharing their love for the sport.
29-year-old Andrea Scott, one of the first fans to introduce the bracelet exchange trend to the Women's World Cup, told the PA News Agency that it was also a great way to make friends.
“I’m just going to give them out and use it as an excuse to talk to people, I am traveling by myself so it’s always a nice thing to help start a conversation,” she said.
“In my head I’m thinking I’ll give these out to some younger girls with their families to help spark that passion [for football].
“If it helps someone be more excited about women’s soccer, that’s the only thing I could hope for.”
